- Your major purpose in life, the goal toward which you are working, and help determine what knowldege you need
- healthy, family, money
- relationship -> understanding/helpful, independent, experience
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career -> freedom, understanding/helpful, influence, new/learning, meaningful
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first determine the purpose for the knowledge you are seeking, then learn where can be obtained
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never stop acquiring specialized knowledge related to major purpose, business, or profession
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qualities of character, intelligence and personality far more than specific educational background